The New York State Department of Civil Service asked our design team to develop promotional brochures and a related pocket folder for The Empire Plan and The Excelsior Plan. The Empire Plan brochure provides a concise overview of the Plan's coverage, rates and service with photographs taken from different areas of the State. The Excelsior Plan brochure offers a similar overview with photographs of State and local government employees. The pocket folder depicts images of New York's various public employers placed on a map of the State.

We worked with UnitedHealthcare to develop the "Wellness in Action" brochure for the State of Rhode Island, handling research, copywriting, editing, layout, design and print coordination.

The brochure highlights the State of Rhode Island's continued commitment to health and wellbeing. With assistance from UnitedHealthcare, the State developed trend-setting health and wellness initiatives for state employees, their families and dependents. The brochure features inspirational language, wellness-related images and photographs of Rhode Island Governor Donald L. Carcieri and First Lady Suzanne Carcieri, state employees and the UnitedHealthcare team. Designed with an award-theme in mind, the 4 color brochure features an elegant di-cut, fly-leaf cover.

We were thrilled to help the League develop a complete suite of print collateral pieces. We donated design and production services to develop business cards, folders, brochures and programs. All of the pieces follow the brand guidelines we developed for the League’s print and web based communications. Each piece will help the League attract new athletes, coaches, volunteers and sponsors.

The Alliance is a not-for-profit organization comprised of organ, eye and tissue recovery organizations throughout New York State, as well as health professionals, allied groups and individuals whose lives have been affected by donation. The goal of the campaign was to promote the Donate Life Registry, while simultaneously increasing awareness of the dire need for organ, eye and tissue donation in New York State. This program involved working directly with the Department of Health and the Department of Motor Vehicles on the development of all materials.

We came up with the campaign theme "Ray of Hope", stressing that every person is a potential ray of hope for New Yorkers awaiting life-saving transplants.

The intellectual patent law firm, Hoffman Warnick, asked us to create a new corporate identity program which consisted of a new logo and design implemented across their collateral including letterhead, envelopes, business cards, labels and presentation folders. We also provided copywriting services for their collateral. Hoffman Warnick wanted to convey to prospective clients and employees the firm's entrepreneurial, forward-thinking and flexible business approach. Our graphic designer, Jen Marciniak, specializes in client branding and came up with a logo that was contemporary, fresh and created a sense of movement that helped Hoffman Warnick further differentiate itself from more traditional law firms.

MB&A designed and developed educational materials for the New York Center for Liver Transplantation, targeting at potential liver transplant recipients and donors of various ethnicities. These materials included brochures, web pages and Flash DVD presentations. MB&A managed the translation, design and production of brochures and web pages in four languages and incorporated graphics, photography, and audio together in a bilingual FLASH presentation.

MB&A writes, designs and prints this monthly newsletter that UnitedHealthcare uses as a sales tool for large public sector client prospects. Each month, we confer with experts on a predetermined health-related topic and then write articles that deliver the latest updates and developments in that field.

MB&A works hand-in-hand with RPEA to develop, design and write membership recruitment materials for direct mail campaigns. RPEA is pleased with the success of the campaigns, witnessing an increase in membership and brand awareness.

MB&A provides data cleansing, development, layout, design and editing services to the New York State Department of Civil Service on an annual basis to develop The Empire Plan Participating Provider Directories. Directories are produced for all 50 States.

MB&A provided direction, layout, design, editing and production services to assist Joseph Carr in the creation of wine spec sheets and bio’s for print and web use. All of the pieces were created to enhance the growth and brand–image of Joseph Carr Wine.