Television and radio production require that we use all of the tools in our workshop. From the first creative meeting through media buying and distribution of the finished commercials, it's an exciting prospect. It's fun. And when you see the completed product, we know why we work in this business. We've even won some pretty impressive awards along the way.
"Yeah, well, that idea is really different. Directed. It fits. But can we make it pop?"
Capital Region Miracle League
Capital Region Miracle League Promotional Video
Mehigan, Bellone & Associates produced this promotional video for the Capital Region Miracle League in 2010 to attract new athletes, volunteers and sponsors. This 3 minute video was shot during official Miracle League games at Jaime M. Adams Field in East Greenbush, NY. The video features league participants in action while coaches and family members discuss the importance of this life-changing organization.
To participate, volunteer or contribute, please visit capitalregionmiracleleague.org.
New York Alliance for Donation
"Ray of Hope" PSA
Reviewing footage with our video editor for hours on end, our team created 30-second radio and television Public Service Announcements (PSAs) using testimonials of donor recipients and donor families. These PSAs evoked a personal connection to organ donation while promoting donor registration.
New York Alliance for Donation
"Ray of Hope" Radio Spot
30 Second Radio Spot for NYAD "Ray of Hope" campaign
Empire Plan
"How do you say The Empire Plan?"
MB&A developed, wrote and directed this 30–second spot for the New York State Department of Civil Service to promote The Empire Plan during the open enrollment period.
"Straight Talk"
MB&A developed, wrote and directed this 30–second spot for the New York State Department of Civil Service to promote The Empire Plan during open enrollment period.